Why SMO is important from SEO point of view
Due to consistent abuse and manipulation of mechanical Google’s search algorithms like Meta keywords and textual links search engines are now placing less importance to these signals but are putting huge importance to signals that are coming directly from social media space. Since people are less likely to endorse a product in social media Google relies much on the metrics and signal that are coming from social media space. Social media is important not only to boost your ranking rather has it also helped businesses tap direct prospects and clients.
As a whole we can say that Social Media is one of the best armor available in the arsenal of an internet marketer and if used and leveraged wisely it could reap great benefits provided your social media marketing campaigns are in right hands.
The term Social Media Optimization was coined by Rohit Bhargava. It denotes various means of generating public opinion through use of social media like online communities, websites and various other medium of communication over internet. This process is similar to Search Engine Optimization. SMO is similar to viral marketing in technique and results.
SMO is useful to drive people to a website and can make or mar an idea. Popularity over internet is very crucial for any venture on internet and SMO just like SEO helps gain top positions. As indicated by Rohit, there are six primary rules to generate SMO buzz. They are:
- Increase your link ability
- Make tagging and bookmaking easy
- Reward inbound links
- Help your content travel
- Encourage the mash up
- Get communities connected