Having a secured website is important to the success of your business, allowing you to without problems connect with potential customers. Enhancing your search engine visibility can increase the number of visitors to your website, however, have you ever considered how your website protection can also have an effect on visibility, conversions, and trust for your brand? In this blog, we will discuss the benefits of HTTPS and why should you switch to HTTPS.
What is HTTPS:-
HTTPS stands for hypertext transfer protocol secure. The “S” stands for secure socket layer. It is used for secure communication over the computer network. The data you submit between your computer and web server is transmitted in simple text and maybe without problems read and stolen by the cybercriminals or hackers. Website having HTTPS assures that the personal data that you submit between your personal computer and web server of the particular website is safe. In Hypertext transfer protocol secure, the communication protocol is encrypted by way of Transport Layer. The major motivation for HTTPS is authentication of the accessed website and safety of the privacy and integrity of the exchanged personal information between the client and server. It protects against the attacks of cyber criminals or hackers. The bidirectional encryption of communications assures a safe communication between a customer and server without eavesdropping and tampering of the communication. In practice, it provides a reasonable guarantee that one is communicating without interference by way of attackers with the internet website that one meant to connect with.
Benefits of HTTPS:-
There are lots of benefits of having a website with HTTPS instead of HTTP. It is a secure way of communication over the internet. It does not provide only a secure communication but also improved search engine visibility of your website.
- Privacy & security: –
Using HTTPS assures that personal information that your user has submitted is safe and encrypted. It assures your users that their personal information like credit card number and other personal information are safe and encrypted. The security socket layer protects the communication between client and server from being tempered by the hackers. if you have an e-commerce website, it’d be essential for you to build trust and reliability by offering protected communication to your potential clients as they need to make the online transaction for their selected services or products. In this case, you need to go for HTTPs in preference to HTTP.
- Better Search Engine Visibility: –
In 2014, Google announced that they will implement HTTPS in their ranking algorithm and HTTPS will be a major factor in deciding the ranking of websites when showing results. More than 30% of the websites on the first page of search engine results pages or Google are secured with HTTPS, which isn’t a surprise, for the reason that Google has confirmed that they favor HTTPS websites.
- Gaining Customer Trust & Reducing Bounce Rate: –
More than 50% of online customers do not trust a website if it does not have a Hypertext Transfer Protocol Secure (HTTPS) and they do not wish to purchase any product or services from such e-commerce websites. The HTTPS & green padlock in the URL is an assurance for online customers of a secure connection. HTTPS helps you to build trust among your potential customers and increase your conversion rate and reduces the bounce rate.
- You’ll avoid the “Not Secure” message: –
Google announced in 2017 that chrome will soon mark non-secure website containing password and credit card enter fields as not secure inside the address bar. So if you want to ensure that security message is not displayed on your website you have to implement HTTPS
- Accelerated Mobile Pages (AMP) requires HTTPS:-
Responsive website is need of the hour because it provides better user experience and also enhances the search engine visibility. Google developed AMP to ensure that content loads quicker on mobile gadgets. AMP content appears prominently in the search engine result pages and is designed for the customers who go online on a Smartphone. AMP has a critical role to play in optimizing the content and web pages for mobile and it needs https to get implemented and to work.
- BETTER ANALYTICS ACCURACY WITH HTTPS REFERRERS: –
Websites with HTTPS security do now not send referral traffic statistics to a website without HTTPS, and the traffic of website shows up “Direct” instead of Referrals in Google Analytics tools. Because of this unsecured websites have lost completely essential tools of Google Analytics, on every occasion, a person clicks via to their unsecured internet website from an HTTPS website, they lose the data that let them appropriately track their referrals traffic of their websites. As increasingly more websites switch over to HTTPS, unsecured websites will find it a difficult task to track the referrals traffic data of their website. They’ll see rises in “Direct” traffic instead of Referrals traffic of their website in Google Analytics.
Adding HTTPS to your website is not expensive and it provides a lot of benefits. You can purchase SSL installation services from any web host services providers at affordable prices.After this you just need to hire leading web development services provider who can implement HTTPS to your website in order to getting these benefits It is mandatory for e-commerce business since you accept online payment from your customers.