When it comes to digital marketing, users usually have two routes to consider. One is SEO and the other is PPC. Both marketing systems aim at driving quality traffic to websites. Businesses are often confused about which way to go to make online marketing successful. The article explains how they are different from each other and which way to go.
PPC
It stands for pay-per-click which helps to get more traffic, clicks, and conversions. One of the golden benefits of PPC marketing is that it gives quick results compared to SEO. As you start a PPC campaign, you can see a significant boost in traffic. Therefore, it is a quick way of branding.
In PPC marketing, there is a bidding system where users bid on specific keywords relevant to their business such as a hair transplant company will make bid on hair transplant procedures, hair transplant specialists or so. For common keywords, the bidding rate is higher whereas long-tail keywords are not so competitive and are cheaper. They are more result-oriented than common keywords.
SEO
Search Engine Optimization also works on relevant keywords for businesses to drive traffic. SEO follows strictly the search engine algorithm to make the website search engine friendly. Google changes its algorithm from time to time, hence it affects the rankings of websites. SEO has many parts like blogging, article marketing, and website interlinking.
Similarity Between Them
PPC and SEO work on keywords. Both need low competitive and targeted long-tail keywords to make the campaign successful.
They give advertisers control over the marketing plan as per the budget. SEO companies offer flexible budget plans for marketing through SEO and PPC.
Which One is Better?
PPC marketing helps to find quick results than SEO. Users can expect to get results within a week with effective marketing strategies. It is paid promotion marketing. The results of PPC are not sustainable. As you stop PPC marketing, there is a quick fall in traffic can possible.
On the other hand, SEO takes time to bring traffic. It can take from 3 months to 6 months to generate quality traffic. The results obtained from SEO are sustainable. If you stop marketing for days or a month or two, the traffic will not go down. After one or two months of the gap, you can restart SEO marketing.
How to Make Planning?
The best marketing strategy is that users can run PPC and SEO marketing together. PPC creates quick brand awareness. Contact a leading PPC company in India to learn more about it.